1. Introduction
Utsav ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at utsav.com and our mobile applications (collectively, the "Service").
By using our Service, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use the Service.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, phone number, and profile photo when you create an account.
- Vendor Business Information: Business name, description, service areas, portfolio images, pricing, and availability (for vendor accounts).
- Event Information: Event details, dates, guest counts, and preferences when you create events or make booking inquiries.
- Communications: Messages exchanged between customers and vendors through our messaging system.
- Payment Information: Payment details processed through our third-party payment processor, Stripe. We do not store your full credit card numbers.
2.2 Information Collected Automatically
- Device type, operating system, and browser information
- IP address and approximate location
- Pages visited, features used, and time spent on the Service
- Referring URLs and search terms
3. How We Use Your Information
- Provide, maintain, and improve the Service
- Process transactions and send related information (confirmations, receipts)
- Connect customers with appropriate vendors based on event needs
- Send notifications about bookings, messages, and account activity
- Respond to customer support requests
- Detect, prevent, and address fraud, abuse, and security issues
- Analyze usage patterns to improve the user experience
- Send marketing communications (with your consent, which you can withdraw at any time)
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Between Customers and Vendors: When you make a booking inquiry or communicate through our platform, relevant information is shared between the customer and vendor to facilitate the transaction.
- Service Providers: With third-party services that help us operate the platform (hosting, analytics, payment processing, email delivery).
- Legal Requirements: When required by law, regulation, or legal process.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
5. Data Security
We implement industry-standard security measures to protect your information, including encryption in transit (TLS/SSL), secure data storage, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate data.
- Deletion: Request deletion of your personal data.
- Portability: Request a machine-readable copy of your data.
- Opt-out: Opt out of marketing communications at any time.
To exercise these rights, please contact us at privacy@utsav.com.
7. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience, analyze usage, and personalize content. You can control cookie preferences through your browser settings.
8. Third-Party Services
Our Service integrates with third-party services including:
- Firebase (Google) — Authentication and user management
- Stripe — Payment processing
- Cloudinary — Image hosting and optimization
These services have their own privacy policies, which we encourage you to review.
9. Children's Privacy
The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at: